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Digital advertising management · Nationwide service

Facebook Ad Management Plans for Small Businesses

Compare LocalPin’s Facebook and Instagram ad management plans for small businesses. Choose the creative and campaign scope that fits your offer, then agree on the audience, response destination and budget before launch. Management starts at $349 for the first month and $299 for each additional month; advertising spend is separate and paid directly to Meta.

Discuss my advertisingView management pricing

Professional advertising experience behind LocalPin Media

Experience in campaign planning, media budgets, creative testing and measurement informs the decisions we make for small businesses today.

Nearly 20 years
Digital advertising experience
$100M+
In advertising managed
50B+
Ad impressions delivered

Career-wide experience, including work completed before LocalPin Media was founded.

What we manage and what you can expect

Scroll across to compare.

The work behind your Facebook and Instagram campaigns
AreaLocalPin’s roleWhat it gives you
Campaign directionChoose the priority product or service, offer, customer market and response destination with you.A campaign connected to your business goals, rather than a collection of boosted posts.
Creative and launchDevelop multiple static creative concepts within your plan, prepare placements and set up the campaign.Different messages to test, with your business and approved offer represented consistently.
Ongoing managementMonitor individual creatives, review response and customer feedback, test new ideas and adjust budget allocation.Decisions informed by the agreed goal and available outcome data, with a clear reason for changes.
ReportingExplain advertising spend, delivery, relevant campaign actions, creative performance and the next steps.A readable account of what happened and what we are doing about it.

For the details of forms, targeting, testing and optimization, explore our Facebook ad management and lead-generation approach.

Straightforward digital management

Digital management.
Built for business growth.

A plan that fits your business.

Accessible digital marketing for small businesses, from local shops and service providers to online sellers. Choose the support you need today and expand as your business grows.

Local Starter

$349first month

$299 each additional month

No contracts, no commitments.

For a small business ready to start with one focused campaign and a clear offer.

Recommended ad spend: beginning at $300/monthPaid directly by you to Meta, separate from LocalPin’s management fee.
  • Facebook & Instagram through Meta
  • One priority product or service and defined market
  • Campaign setup and ongoing management
  • Launch with 4 static creative concepts
  • Ongoing creative testing and iteration
  • Basic call and form tracking
  • Campaign review + monthly plain-English report
Choose Local Starter
EXPANDED SUPPORT

Local Growth

$549first month

$425 each additional month

No contracts, no commitments.

For a company ready to test multiple offers and learn which offers generate the strongest response.

Recommended ad spend: $1,500–$3,000/monthPaid directly by you to Meta, separate from LocalPin’s management fee.
  • Facebook & Instagram placements
  • Up to two priority products, services or offers
  • Launch with 6 static creative concepts
  • Ongoing creative testing and iteration
  • Retargeting when practical
  • Call and form tracking
  • Campaign review + monthly strategy call
Choose Local Growth

LocalPin Complete

$699first month

$549 each additional month

No contracts, no commitments.

For an established small business ready for coordinated visibility across Facebook and Instagram.

Recommended ad spend: $3,000+/monthPaid directly by you to Meta, separate from LocalPin’s management fee.
  • Facebook & Instagram campaign management
  • Coordinated offers and campaign creative
  • Launch with 8 static creative concepts
  • Ongoing creative testing and iteration
  • Retargeting and landing-page recommendations
  • Call and form tracking
  • Campaign review + monthly strategy call
Choose LocalPin Complete
NoteYou pay advertising spend directly to Meta, separately from LocalPin’s management fee.

Prefer to start with a plan of your own?

Get The Small Business Guide to Facebook Ads: 31 pages of practical steps, ad examples, checklists and worksheets for $29.99. Your guide purchase is credited once toward your first month of any management package, with no expiration.

Explore the Facebook ads guide →

A clear division of responsibilities

We manage the advertising

We develop the campaign, organize creative tests and monitor response. We launch with four static creative concepts on Starter, six on Growth and eight on Complete, then continue testing and refining creative as the campaign develops. We review performance at the creative level and adjust within the approved budget as evidence develops.

Management includes recommendations about the offer and customer response experience. New websites, online-store development, video production and additional software are scoped separately.

Your team handles the customer relationship

You confirm your products or services, customer geography, available capacity or stock and offer terms. Your team handles inquiries, appointments, orders and fulfillment, then shares the outcomes that help us evaluate the campaign.

Before launch, we agree on account access, creative approval, the destination and measurement scope. For inquiry campaigns, we check that a test lead reaches the right person. For booking or purchase goals, the existing website must provide a working next step before advertising spend begins.

From first conversation to ongoing decisions

  1. Define the offer and the market

    Choose what to promote, the customers and locations you can serve, and a starting budget that fits the scope.

  2. Approve the campaign

    Review the creative concepts, offer and customer journey. Confirm where the ad leads, how responses are handled and which actions can be measured.

  3. Launch and assess response

    Check delivery, spend and individual creative performance. Use available conversion data and your feedback to assess whether the response supports your goals.

  4. Test, adjust and report

    Reallocate budget when supported by performance, introduce new creative and explain the next set of decisions.

A click or lead count is only part of the picture

Platform reporting shows what the advertising delivered. Your team adds information about what happened afterward. A low-cost inquiry is less useful if the person cannot become a customer, and a website visit does not establish a booking, store visit or sale.

Advertising response

Spend, impressions, clicks and configured response events, with performance broken out by creative concept.

Customer fit

For inquiry campaigns, contactability, location and the requested product or service. For online sales, the available checkout and order data.

Business follow-through

Appointments, reservations, orders and sales when those outcomes are available. We distinguish verified business outcomes from platform attribution and assumptions.

The management stays consistent. The campaign changes with your business.

A service appointment, a restaurant visit and an online purchase involve different decisions. Explore the business categories we plan around.

Is this the right service for your business?

This can fit appointment-based businesses, local shops, restaurants, service providers and online sellers with a clear offer and the capacity to serve new customers. The campaign needs a practical next step, whether that is an inquiry, a booking page, a store offer or a product page.

LocalPin’s current digital service is Facebook and Instagram advertising; we do not manage Google Ads. If your priority requires another channel, we’ll discuss that limitation openly. We also offer EDDM postcard marketing where neighborhood reach makes sense. Mail is optional, not a requirement for an online store or a business with a dispersed audience.

Digital advertising management questions

Which small businesses can use this service?

We plan around a range of businesses, including salons, fitness studios, auto and marine services, restaurants, retailers, professional practices, event venues, pet services, home services and online sellers. Suitability depends on the offer, audience, budget and ability to serve customers. Advertising policies and sector-specific requirements may limit creative, targeting or measurement options.

Can you manage ads for an online store?

We can discuss Facebook and Instagram campaigns for online sellers, using product-focused creative and an agreed website destination. Shipping coverage, margins, inventory and the existing purchase experience matter. Tracking requirements are reviewed before launch; store development, catalog setup and additional integrations are not assumed to be included.

What does LocalPin’s digital advertising management include?

Our current digital management service focuses on Facebook and Instagram through Meta. Depending on the plan, it includes campaign strategy, setup, static creative concepts, audience and geographic planning, ongoing monitoring, testing and reporting. We agree on the priority product or service, creative scope, campaign goal and response destination before launch.

Are the management fee and advertising budget separate?

Yes. The management fee pays LocalPin Media for campaign work. You pay advertising spend directly to Meta through your ad account, separately from LocalPin’s management fee. The prices shown cover the first month and each additional month; they do not include advertising spend.

What happens during the first month?

We establish the campaign goal, customer market and offer; launch with four static creative concepts on Starter, six on Growth or eight on Complete; agree on a form or existing website destination; and check the response path before launch. Once delivery begins, we monitor performance, review the available outcomes and continue creative testing and iteration.

Do I need to supply photos or video?

Your product, location or project photos, logo, business information and approved offers help make the campaign specific to your business. The plans shown include static creative concepts. Video editing, filming or additional production is discussed separately before any work is agreed.

Do you provide lead follow-up or a CRM?

Your team handles customer contact, scheduling and sales. We agree on how leads will reach you and what feedback is needed to evaluate quality. CRM integrations, automated messages and sales follow-up are not assumed to be included in the management plans.

Do you guarantee leads, bookings or sales?

No. Performance depends on the market, offer, budget, creative, customer demand and response experience. We report what the campaign actually produces and use that evidence to inform changes, without promising a particular lead cost, lead volume or revenue result.

Let’s talk about your campaign

Start with your business and your goals.

Tell us what you sell, who you want to reach and how customers buy or book. We’ll discuss a Facebook and Instagram campaign that fits.

Discuss my advertising